Accounting

Brand: Brand: Cengage Learning
Product Category: Accounting

Product Name: Accounting

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Accounting
Product Features:

• Complete Learning System: Students can easily locate the information they need to efficiently master course concepts using the "Guiding Principles System." At the beginning of every chapter, students have a map of the chapter objectives, related topics and outcomes, Example Exercises in the chapter, and corresponding Practice Exercises in the homework. The "At a Glance" chapter summary completes this proven system that leads students quickly to the information they need.
• Market Leading End-of-Chapter Material: Students need to practice accounting so that they can understand and use it. To give students the greatest possible advantage in the real world, ACCOUNTING, 25e, goes beyond presenting theory and procedure with comprehensive, time-tested end-of-chapter material.
• Relevant Chapter Openers: Building on the strengths of past editions, these openers use real companies, such as Twitter and Google, to help students relate to accounting and business concepts in the chapter. They provide invaluable insight into real practice. Chapter openers created especially for this edition focus on interesting companies such as Facebook, Scripps-Howard, Rhapsody and Razor and are accompanied by a chapter-opening video in CengageNOW.
• Example Exercises: Based on extensive market feedback, Example Exercises were developed to reinforce concepts and procedures in a bold, new way. Like a teacher in the classroom, students follow the authors' example to see how to complete accounting applications in the textbook. Each Example Exercise references the parallel Practice Exercises in the homework so students get the accounting experience they need. Animated Example Exercises are also tied to the Practice Exercises within CengageNOW to provide students with an easily accessible audiovisual walk-through of how to solve these questions.
• Financial Analysis and Interpretation: Beginning with Chapter 1, the "Financial Analysis and Interpretation" section at the end of each financial accounting chapter introduces relevant key ratios used throughout the textbook. Students connect with the business environment as they learn how stakeholders interpret financial reports. This section covers basic analysis tools that students will use again in Chapter 17, "Financial Statement Analysis." Furthermore, students can test their proficiency with these tools through special activities and exercises at the end of each chapter. To ensure a consistent presentation, a unique icon is used for both the section and related end-of-chapter materials and learning objectives take the accounting concepts presented in the chapter and apply them to real world situations (i.e. horizontal analysis, segment analysis, revenue per employee, dividend yield).

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